MerGel Creativo

Brand Guide

One Sweet Day

An upscale frozen yogurt trailer.

The primary market is weddings. Secondary markets are formal coming-of-age events. The tertiary market is for commercial employee appreciation events.

The client had Logos, Fonts, and 4 colors used in the logos. Needed to bring it all together and maybe extend the color pallet to include 2-3 more colors that would be complementary. The client was potentially interested in a Business Card design.

One Sweet Day Logo primary logo
One Sweet Day primary logo reversed
Our Solution

The brand reimagined

The clients are a mobile self-serve frozen yogurt catering service offering highly personalized service in support of private events in the central Florida area.

The key essence of the Brand Guide was to bring cohesiveness into every detail of the company. From narrowing the color palette to providing clear logo placement guides.

Potential clients should easily identify the Brand regardless of the end product. Hence a consistent approach is provided by the Brand Guide.

Saying that my experience was good is an understatement! Angel with MerGel was amazing! The work was top notch and the changes I requested were not only handled with no questions asked but the work was done very quickly! I have found my designer and will come back, again and again, going forward. Thank you Angel! You are a gem.

Larry Millholand
Founder & Owner of One Sweet Day
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